About us!

Kids Stuff Crazy Soap has been helping parents turn bath time from a battleground to a playground for over 20 years.

Here at Kids Stuff Crazy Soap, we believe that bath time shouldn't be a chore. So we developed a range of products that are interactive and fun, to help stimulate children’s senses and creativity, injecting excitement into bath time for kids and grown-ups.

Kids Stuff Crazy Soap products are developed by mums (and dads), so we understand that whilst children want to have fun and play, grown-ups want to ensure kids are clean, and that our products are kind to their young skin. Kids Stuff Crazy Soap products are made in the UK using mild ingredients that are safe for use.


Kids stuff believes that beauty products should be cruelty-free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty-free standards over and above legal requirements.

All of our own brand cosmetic and personal care products are approved under the Cruelty-Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty-free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

For more information about Cruelty-Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org.

Our Crazy Products:

Kids Stuff Crazy Foaming Soap allows children to explore their creative side, whilst getting clean. Available in 3 colours; White, Pink and Blue, this tactile soap can be moulded into any shape your creativity can muster.

Add some magic to bath time and watch little faces light-up in wonder and awe with Kids Stuff Crazy Soap Colour Changing Bubble Bath. Pour into warm water and swish to watch the liquid change colour as it is mixed with the water.

Kids Stuff Crazy Soap Bath Paint may look messy, but this fun body paint with its squeezy tube and sponge nozzle allows children to paint, draw and write on the wet bath tub and each other, whilst gently cleaning their delicate skin.

So what are you waiting for? … GO CRAZY!

Where to Buy
about crazy
Crazy Foam with Cecilia!

Crazy Foam with Cecilia!

One of our Crazy Kids, Cecilia, teaches you about all the different ways she plays with Crazy Foam! 

Colour Changing Bubble Bath with Phoebe!

Colour Changing Bubble Bath with Phoebe!

Our Craziest Kid Phoebe shows you how to use our very own, Colour Changing Bubble Bath! 
Santas little Elf

Santas little Elf

Click to download our FREE Crazy 'Elf on the Shelf' helpers package!!